BTS's RM Wins Two Awards at UK Music Video Awards, a Historic First for K-pop
RM of BTS has been recognized for the creativity and artistry of his music video "LOST!" even in the UK, the birthplace of pop.


According to the announcement from the UK Music Video Awards 2024 (UKMVA) on October 24 (local time), the music video for RM’s solo second album Right Place, Wrong Person's title track "LOST!" won in two categories: Best Alternative Video - International and Best Production Design in a Video. 


This marks the first time a K-pop music video has achieved such recognition. The UKMVA, established in 2008, judges music videos and visual work across six genres, including pop, R&B/soul, and dance, produced throughout the year. The Best Alternative Video - International category focuses on the originality of the concept and its impact, while the Best Production Design category highlights artistic merits.


The "LOST!" music video humorously captures RM’s journey through a maze of thoughts. It was praised for its imaginative storyline and visuals, which feature unique objects and irregular spatial changes that add visual excitement. Directed by Aube Perrie, a French director known for his work on Harry Styles’ music videos, the project achieved a high level of artistic quality.


In addition to the UKMVA, the "LOST!" music video won the Craft: Cinematography award at the 2024 Berlin Commercial Awards this past August. At the CICLOPE Festival in Germany, held on October 10, the video took home Gold in the Direction and Production Design categories, as well as Bronze in the Cinematography and Color Grading categories.




Written by Yoon Sang Geun
Translated by Lee So Yun