On the 14th, ELLE Korea released a teaser video of Jungkook via its official social media channels, announcing, “A K-pop icon will grace ELLE’s first cover of 2026.”

The pictorial was shot at iconic landmarks across Paris, the home of Chanel. Nine different cover versions, featuring grand staircases, the Eiffel Tower, and other signature Parisian locations, are scheduled to be revealed at 10 a.m. KST on the 15th. The teaser video drew attention with the captions, “Paris, where his new journey began,” and “The moment he hears the echo of Gabrielle Chanel.”

This pictorial is drawing even greater attention as it follows shortly after Chanel named Jungkook its first-ever male global ambassador for the fragrance and beauty categories. On the 11th (local time), Chanel officially announced Jungkook as its new global ambassador, stating, “His bold and innovative spirit perfectly aligns with the values pursued by Chanel Beauty.”

Thomas du Pré de Saint Maur, Global Creative Resources Director for Fragrance and Beauty at Chanel, commented, “I have long admired Jungkook’s extraordinary talent and musical career, his unique commitment to self-expression, and his bold creative choices. He is a true source of inspiration for the new generation.”

Jungkook continues to enjoy global popularity, with his 2023 solo album Golden still ranking high on charts worldwide. The album’s lead single “Seven (feat. Latto)” topped the Billboard Hot 100, while “Standing Next to You” and “3D (feat. Jack Harlow)” also received widespread acclaim.

Meanwhile, following his military discharge in June, Jungkook has been reconnecting with fans through Disney+ travel reality series Is This Right?! Season 2 alongside fellow member Jimin. He is also preparing for BTS’s full-group comeback scheduled for spring 2026.


Written by Lee Yoon Jeong
Translated by Lee So Yun