South Korean boy group Lightsum appeared in New York to commemorate their comeback.
On the 3rd, Hanteo Global announced that Itsome's 1st mini album 'Into The Light' concept photos and music video scenes will be transmitted in Times Square, New York, for a week from the 30th of last month to the 5th in local time.
Lightsum caught the attention of local global fans by appearing on a large billboard measuring about 47m in width and about 28m in length right next to 'tkts', which is known as the heart of Times Square.
This advertisement garnered attention as it was known as an advertisement gifted as part of a promotion by the global K-pop fandom platform 'Whosfan' to commemorate the group's comeback.
The 1st mini album 'Into The Light' is an album that colorfully captures the emotions that the members meet in a place guided by 'the melody of light' as they dive into it.
The title song 'ALIVE' is an impressive song with lyrics that melt the process of changing the life of the achromatic world with intense sound from the intro in a straightforward and lovely way of Lightsome.
On the other hand, from May 30th to 5th, Lightsum introduced the official theme cafe 'Into The Light' at 'Whosfan Cafe' located in the Myeongdong branch of Lotte Department Store's Young Plaza in Seoul, and giving a special time to 'SUMIT (fandom name)'.

Written by Kim Su JinTranslated by Lee So Yun