SM Entertainment establishes 'Studio KWANGYA', a company specializing in metaverse content production technolohy.
The company announced the launch of 'STUDIO KWANGYA', a company specializing in metaverse content production technology on the 12th.
The business fields of Studio Wilderness are Post Production, VFX Production, Virtual Human, Virtual Reality Production (VR Production), Music Video Studio (M/V Studio), and Virtual Studio. (Virtual Studio), it is rapidly establishing each business area through establishment of joint ventures (JVs) with top domestic and foreign companies in related fields, M&A, and recruitment of excellent talent.
KWANGYA is a term that appears in the SMCU (SM Culture Universe) worldview, which SM has emphasized as the core value and vision of future entertainment. It means the domain of irregular, amorphous, and infinite in which nothing is defined, and it means the world of content in which infinite things transcend space.
SM Co-CEOs Seong-soo Lee and Young-joon Tak, SM Co-CEOs, said, "SMCU is a concept that encompasses each artist's unique story and worldview, crossing virtual and real. In this wilderness, there will be various types of content that have never been seen before, and SM established the studio wilderness to professionally create differentiated metaverse contents based on CT (Culture Technology) that SM has accumulated."
Studio Gwangya also established a joint venture 'Studio A' with Amaze VR, a VR concert platform company. 'Studio A' plans to conduct a virtual reality production business.
In the future, 'Studio A' will be based on a VR concert production tool with self-made 3D VR camera, image processing software, VR VFX technology based on Unreal Engine, and AI technology, as well as artists belonging to SM. We will start producing immersive VR concerts for various K-Pop and global artists.
Lee Seung-jun and Ernest Lee, co-CEOs of Amaze VR, said, “Through the establishment of a joint venture with SM, we will provide VR concerts of mega K-Pop artists and global artists in a new way that has never been experienced before. It will give you the experience of meeting this favorite artist in the most intimate and personal way.”
Recently, SM released the metaverse girl group Espa's SMCU worldview video episode. It is receiving favorable reviews from global fans and critics for its visual beauty.
An official from Studio Wilderness said, "Global entertainment companies based on various genres such as games and movies have expressed their interest in the solidarity of the world view in the content being presented through SMCU, and it is a metaverse-oriented content based on the content production technology and capabilities of Studio KWANGYA. We are working on a production partnership.”
Written by Lee Deok HaengTranslated by Lee So Yun