Blackpink's music video for "Kill This Love" has surpassed 1.8 billion views, marking their second record-breaking achievement as a girl group.
According to their agency, YG Entertainment, on the 26th, Blackpink's "Kill This Love" music video exceeded 1.8 billion views at 2:28 am. It took approximately 4 years and 1 month since its release to reach this milestone, thanks to the steady love and support from fans worldwide.
With this accomplishment, Blackpink has become the first K-pop artist to have two music videos with over 1.8 billion views. Their previous mega-hit, "DDU-DU DDU-DU," also achieved the same view count and is currently heading towards 2.1 billion views. "Kill This Love" is a song characterized by intense lead brass and majestic drum sounds. The music video captivated fans worldwide with Blackpink's powerful and charismatic dance moves portrayed in sophisticated visuals.
In particular, the choreography, including the shooting-like movements, received high praise for its addictive points. The music video also made its way into the "Top 10 Most-Watched Music Videos of 2019" as the only K-pop entry.
The song also achieved remarkable success on various global charts. During its debut week, it reached 41st place on the Billboard Hot 100 and 24th place on the Billboard 200, breaking the previous record for the highest ranking by a K-pop girl group at that time.
Blackpink is currently conducting their largest-scale world tour, "Blackpink World Tour [Born Pink]," which mobilizes approximately 1.5 million fans. Following the successful Asian tour, they are gearing up for stadium performances in Paris, France, and four cities in North America. They will also make history as the first K-pop artist to headline the "Hyde Park British Summer Time Festival" in the UK, scheduled for July.
Written by Lee Seung HunTranslated by Lee So Yun