BLACKPINK's Lisa has made a comeback today (16th) with her new single "NEW WOMAN," showcasing a unique Y2K style.


Lisa released the new song "NEW WOMAN" on global music platforms at 9 a.m. on the 16th. The song features Rosalia, known as an "artist's artist" with multiple Grammy and Latin Grammy awards to her name. Lisa's captivating vocals and rap, combined with Rosalia's sophisticated voice and distinctive Y2K style, add to the song's high quality.


Notably, "NEW WOMAN" was produced by pop legends Max Martin and Ilya Salmanzadeh. The music video, filmed in LA, was directed by renowned music video director Dave Meyers, delivering an impressive visual experience. Lisa, who has been actively pursuing her solo career, made waves with her previous single "ROCKSTAR," released in June, debuting at 70th on the U.S. Billboard Hot 100 and reaching 8th on the Spotify Global Chart. The song also topped the Billboard Global 200 Weekly Chart, Billboard Global Excl. U.S. Chart, and YouTube Music Global Weekly Chart, showcasing her unstoppable rise in popularity.


Furthermore, "ROCKSTAR" was recently nominated for four categories at the 2024 MTV Video Music Awards (VMA), including Best Choreography, Best Art Direction, Best Editing, and Best K-Pop. Lisa also graced the cover of the September issue of the U.S. fashion magazine ELLE, solidifying her status as a global sensation.


Beyond music, Lisa continues to shine in various fields. As an ambassador for Louis Vuitton and Bulgari, she is set to take the stage as a co-headliner at the "Global Citizen Festival," a large-scale charity event organized by the international advocacy group Global Citizen on September 28th, marking her first solo performance.


With "NEW WOMAN," Lisa is expected to captivate listeners worldwide, and she is also preparing for her global screen debut in HBO's original series "The White Lotus" Season 3.


Written by Yoon Sang Geun
Translated by Lee So Yun