LE SSERAFIM has unveiled the concept photos for their new album, showcasing a "shocking visual."


On the 16th at midnight, LE SSERAFIM (members Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) released the first concept photos for their 4th mini-album "CRAZY" under the "THUNDERING CEDAR" version, featuring group, unit, and individual shots on their official SNS. 


The members boast truly "insane visuals," with their hair standing on end as if charged by static electricity and expressions that convey an intense focus. 


Their unique appearances, combined with the lightning striking in the background, vividly bring to life the "CRAZY" theme. The lightning motif has appeared consistently in the previously released logo motion, promotional timetable, album trailer, and track sampler, symbolizing the message of the new album: "Let's go crazy together with LE SSERAFIM." This intent is also reflected in the concept photos, where LE SSERAFIM and their companions dance and cheer freely under the flashing lights, delivering an electrifying thrill.


LE SSERAFIM's 4th mini-album "CRAZY" is set to be released on the 30th at 1 p.m. The album’s tracks, some of which were previewed in the track sampler, have drawn attention for their bold genre choices, including techno, EDM-based house, rock, and hip-hop.


Meanwhile, LE SSERAFIM has been nominated for the "PUSH Performance of the Year" at the prestigious American music awards, the 2024 MTV Video Music Awards (VMAs). They will be competing with globally renowned musicians such as Victoria Monet, Laufey, and Benson Boone, further highlighting their rising global status.


Written by Han Hae Seon 
Translated by Lee So Yun