Virtual idol group PLAVE has ramped up the excitement for their comeback by releasing a music video teaser for their new song "Pump Up The Volume!"
On August 19, a day before the release of their new digital single "Pump Up The Volume!" PLAVE's agency, Blast, shared the teaser video on their official social media channels.


on August 20, 2024." As the radio frequency is adjusted, the members of PLAVE appear surprised by something they discover. The teaser shows the group singing in front of a camper van and exploring various locations, sparking curiosity about the full story of the music video.

The teaser also features a snippet of the upbeat new song, highlighting PLAVE's bright energy. The combination of cute and bouncy choreography with a refreshing band sound promises to deliver a feel-good vibe that beats the summer heat.


PLAVE officially announced their comeback on August 12 with the release of the "coming soon" image for their new digital single "Pump Up The Volume!" This track, born from a melody they improvised during a live broadcast in June, blends an exciting band sound with a retro melody, showcasing PLAVE's unique freshness. The group previously made headlines by becoming the first virtual idol group to win first place on a terrestrial music show. Their first solo concert attracted over 70,000 fans during the pre-sale ticket release, and their second mini album surpassed 1 billion cumulative streams, making them the fastest group to join Melon's "Billions Club."


Following the release of their new single, PLAVE will hold an encore fan concert titled "PLAVE FAN CONCERT 'Hello, Asterum!' ENCORE" on October 5 and 6 at Jamsil Indoor Stadium.


PLAVE's new digital single "Pump Up The Volume!" will be released on August 20 at 6 PM on various music streaming sites.


Written by Kim Su Jin
Translated by Lee So Yun