LE SSERAFIM has captured global fans' hearts with their comeback content, setting the stage for their new release.


The group, consisting of members Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae, is set to release their fourth mini-album, "CRAZY," on August 30 at 1 PM. LE SSERAFIM has generated buzz with dazzling content, including a logo motion, album trailer, and concept photos. From August 16 to 19, they unveiled four striking visual concepts: "THUNDERING CEDAR," featuring electrifying visuals; "ODD FAIRY FLOSS," a world filled with the members' favorite things; "HEATHERS ROCK," which transformed ordinary spaces into hip settings; and a series of photos capturing a runway amidst flashing lights. Each of these diverse concept photos showcases bold styling and unique settings, pushing the boundaries of conceptual visuals. The overarching message of "Let's go crazy with LE SSERAFIM" has particularly intrigued global fans.


"CRAZY" offers a different vibe compared to LE SSERAFIM's previous albums, like their debut "FEARLESS" and their third mini-album "EASY," which often used metaphor and symbolism. In contrast, "CRAZY" is more direct and straightforward, making the theme immediately apparent to anyone who sees the concept photos.


Repetitive elements in their content help reinforce the album's message. For example, the lightning that appears in the logo motion is also used as a background in the "THUNDERING CEDAR" concept photos. Similarly, the inflatable tube man and the "Crazy Kids Never Die" flag featured in the album trailer reappear in the "HEATHERS ROCK" photos. This cohesive approach to content increases engagement and builds anticipation for the album's release.


The photogenic appeal of the five members and their ability to flawlessly embody various concepts are key highlights of their content. Each of the four concepts revealed so far could easily serve as the main visual, showcasing their high level of artistry. Fans are now eagerly awaiting the music video and the performances that will accompany this new release.


Additionally, LE SSERAFIM plans to reveal the tracklist on August 22 and a highlight medley on August 23, offering hints about the songs included in the new album.


Written by Mun Wan Sik
Translated by Lee So Yun