The group YOUNG POSSE has garnered significant attention from major international media outlets following their comeback. 


On August 21st (local time), the British music magazine NME spotlighted YOUNG POSSE's third EP, ATE THAT, on their official website. NME highlighted the EP's tracklist and particularly focused on the music video for the title track ATE THAT, which was inspired by the globally popular game Grand Theft Auto (GTA). NME noted, "YOUNG POSSE takes on iconic locations from GTA, from stealing a secret recipe at a donut shop to driving along Venice Beach near LA. Amidst the chaos, the five members engage in a car chase to evade the police," mentioning some of the memorable scenes from the music video.


The ATE THAT music video evokes nostalgia with elements reminiscent of 1990s LA. Notable points include YOUNG POSSE transforming into in-game characters from GTA and the appearance of a familiar game interface, which resonates with fans. Packed with YOUNG POSSE's unique and playful B-movie vibe, the music video has garnered over 18 million views in just five days, reflecting its explosive popularity.


Fans who watched the video have showered it with praise, commenting, "As a millennial who grew up in the U.S., this really hits the spot," "It's amazing to see a girl group tackling drill, rage, and G-funk, and doing it so well," "YOUNG POSSE is both the present and future of K-pop," and "They're the only girl group doing real hip-hop, not just a hip-hop concept." Additionally, many self-proclaimed GTA fans are requesting that YOUNG POSSE's songs be included on in-game radio channels, further demonstrating the video's impact. Riding this momentum, YOUNG POSSE has also clinched the Best Music Video award at a prominent domestic awards ceremony, proving their remarkable growth. Just as their new song ATE THAT suggests they will "devour the K-pop scene without leaving a crumb," YOUNG POSSE's full-scale takeover of the K-pop world has begun.


As they embark on their comeback activities, YOUNG POSSE plans to continue engaging with fans both domestically and internationally through various music shows and web variety content.


Written by Kim Su Jin
Translated by Lee So Yun