LE SSERAFIM's leader Kim Chaewon has been appointed as the Korea brand ambassador for Swarovski, as announced on the 27th. Since their debut in 2022, LE SSERAFIM has rapidly risen to global stardom, with their mini-album's title track "EASY" even making it onto the U.S. Billboard Hot 100. Kim Chaewon, the group's leader, is recognized as an "all-rounder" member, known for her trendy style, as well as her skills in singing and dancing.


This partnership is seen as a perfect match, as Kim Chaewon's healthy and bright image resonates well with Swarovski's brand ethos of "Joyful Extravagance." 


As a brand ambassador, Kim Chaewon will showcase Swarovski's iconic collections, such as the "Millenia" line, as well as convey the brand's values and messages to the public, connecting them with pop culture.




Written by Han Hae Seon
Translated by Lee So Yun