The idol group TWS is demonstrating significant influence across various short-form platforms, with impressive reach. According to their agency, Pledis Entertainment, as of August 26th, TWS's official Instagram Reels have surpassed 800 million cumulative views. Considering that TWS debuted in January, this equates to over 100 million views per month.


TWS (members Shinyu, Dohun, Youngjae, Hanjin, Jihoon, and Kyungmin) has been actively engaging with global fans through Reels by showcasing a variety of content, including dance challenges, behind-the-scenes clips, and dance covers. The group's Instagram account has amassed 1.48 million followers, reflecting the high level of global interest in TWS.
In addition to Reels, TWS is also at the forefront of trends on platforms like YouTube and TikTok. The cumulative views on TWS's official YouTube channel videos have reached approximately 200 million, while their TikTok videos have surpassed 400 million views. Recently, TWS's song "If I'm S, Be My N" was ranked in TikTok's Top 10 "Summer Songs of the Year" in South Korea, based on music data usage.


Written by Yoon Sang Geun
Translated by Lee So Yun