The music video for girl group LE SSERAFIM's (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) song "Smart," a track from their 3rd mini-album released in March of this year, has surpassed 100 million views on YouTube as of around 3 a.m. on the 28th. Achieving this milestone within five months of its release, the video has once again demonstrated the group's immense global popularity. 


This marks LE SSERAFIM's fifth music video to reach 100 million views, following their debut track "FEARLESS," the title track "ANTIFRAGILE" from their 2nd mini-album, the title track "UNFORGIVEN (feat. Nile Rodgers)" from their 1st full album, and the track "Eve, Psyche & The Bluebeard's Wife." Notably, "Smart" is the second non-title track from LE SSERAFIM to reach 100 million views, following "Eve, Psyche & The Bluebeard's Wife."




"Smart" is a song that expresses LE SSERAFIM's ambition to become the "winners" of this world through their cleverness and ability to grasp everything from a single clue. The song embodies their aspirations and goals, with lyrics like "Everything goes according to my grand plan." The music video depicts students who initially watch LE SSERAFIM with expressionless faces eventually joining the members in dance, enjoying a sense of freedom. The ending scene, where everyone dances to the chorus, is portrayed as a celebratory moment and has garnered significant praise.




LE SSERAFIM is set to make their comeback with their 4th mini-album, "CRAZY," on August 30 at 1 p.m. The title track, also named "CRAZY," captures the thrill of encountering something or someone that drives you wild. The song resonates with emotions felt during those exhilarating moments that everyone experiences at least once in their life. The final teaser for the title track's music video will be released on the 29th.


Written by Lee Seung Hun
Translated by Lee So Yun