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RM garner global attention with the music video for "LOST!"

  • 이소연 기자
  • 2024-09-30




BTS's RM has garnered global attention with the music video for "LOST!," the title track from his second solo album Right Place, Wrong Person, released in May. The video has been nominated for prestigious awards at the CICLOPE Festival in Germany and the UK Music Video Awards (UKMVA) 2024.


At the CICLOPE Festival, an international event that celebrates excellence in advertising and entertainment video production, "LOST!" is nominated in four categories within the music video section: Direction, Cinematography, Production Design, and Color Grading. The winners of this festival, which highlights the most outstanding works and individuals across various creative fields, will be announced on October 10.


The music video has also been nominated for three awards at the UK Music Video Awards (UKMVA), scheduled to announce winners on October 25. "LOST!" is up for Best Alternative International, Best Production Design in a Video, and Best Visual Effects in a Video.


Directed by French filmmaker Aube Perrie, known for working with pop star Harry Styles, the "LOST!" music video features RM navigating through a maze of thoughts, filled with symbolic objects and clever shifts in spatial proportions. The video's artistic direction and conceptual depth have drawn significant attention since its release.


In addition to his music video success, RM is also making waves in the film industry with the documentary RM: Right People, Wrong Place. 


This documentary has been selected for screening at the 29th Busan International Film Festival (BIFF) in the Open Cinema section, making it the first K-pop documentary to receive such recognition. All tickets for the film's October 7 screening sold out immediately upon release.
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