LE SSERAFIM has officially launched their character brand, FIM'S CLUB, on October 29. This set of characters is designed as everlasting companions for their fanbase, FEARNOT, who always offer the group unwavering support and love. 


The members themselves—Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae—took part in the creation process by sketching and defining the characteristics of the characters through their own content series, LENIVERSE. Each character—Kimachi (Kim Chaewon), Sakukku (Sakura), Hurimong (Huh Yunjin), Zuharong (Kazuha), and Hong Ppippi (Hong Eunchae)—reflects the unique traits of the members, featuring vibrant personalities and adorable visuals that make them highly desirable collectibles.


Fans can enjoy various FIM'S CLUB content on LE SSERAFIM’s official social media platforms. With the catchphrase "JOIN FIM'S CLUB," the characters' stories revolve around charming, everyday adventures like recruiting club members and personalizing their cabinets.


Starting on October 29, FIM'S CLUB official merchandise is available for purchase both online and offline. Fans worldwide have shown significant interest in these products, which can be bought through Weverse Shop. In addition, a special pop-up event themed around FIM'S CLUB will run from October 29 to November 7 at Ktown4u in COEX, Gangnam, Seoul.


The LE SSERAFIM X FIM'S CLUB SPECIAL POP UP <JOIN FIM'S CLUB> offers interactive spaces such as photo zones, photo booths, and media panels, allowing fans to engage with the characters. 


Highlights include the cute cabinet setup teased in the FIM'S CLUB teaser video, along with special drinks and desserts chosen by the members themselves. Fans can also shop for official merchandise such as plush keyrings, mini silicone pouches, photocard holders, cushions, pouches, umbrellas, tumblers, and other character-themed items, blending stylish designs with practical use, making them irresistible collectibles for fans.


Written by Kim Su Jin
Translated by Lee So Yun