SM Entertainment (co-representative Sung-soo Lee and Young-jun Tak) and Naver (representative Sung-sook Han) signed an MOU that promotes joint global business to strengthen global entertainment competitiveness.
On 14th, SM Entertainment announced MOU with Naver and through the MOU, the two companies decided to secure differentiated partnerships in the global entertainment market and strengthen collaboration in various ways to strengthen global business competitiveness.
Via this alliance, the two companies will combine SM's expertise in discovering and producing global artists and Naver's base technology to expand the global market of the global membership community 'Fanship' platform. Naver's 'Fanship' platform introduced last year is a global community platform of new ways that stars design and build their own memberships for fans based on big data.
In addition, it combines the expertise of both companies to expand the video content business centering on the global market. In addition to SM's entertainment content production capability and Naver's global platform operation experience and technology, the partnership is expected to introduce new video contents based on digital technology and infrastructure, focusing on the global market.
Written by Lee Jung HoTranslated by Lee So Yun