SM's Power Remains Strong: 'SMTOWN LIVE 2025' Sells Out Both Seoul Shows
The 'SMTOWN LIVE' Seoul concert has achieved a complete sellout in record time.


Scheduled to take place on January 11 and 12, 2025, at Seoul's Gocheok Sky Dome, the 'SMTOWN LIVE 2025' concert marks the 30th anniversary of SM Entertainment's founding. The announcement alone generated an explosive response, with tickets selling out instantly during the fan club pre-sale on November 22 and the general sale on November 25, both conducted through Melon Ticket. The rapid sellout underscores SM's unparalleled ticket power and prestige in the industry.


Adding to the excitement, the concert will feature not only SM's roster of artists but also 25 trainees, artists from SM's subsidiary labels, and select members of the SMTOWN Family who have worked with SM in the past. The event promises to captivate audiences of all generations with a diverse lineup showcasing SM's 30-year history of musical excellence.


The 'SMTOWN LIVE' concert series has been a global phenomenon, hosting sold-out shows in major cities worldwide. Notable milestones include being the first Korean brand concert held in Paris, the first Asian artist performance at New York's Madison Square Garden, the first overseas artist to perform at Beijing National Stadium (Bird's Nest), and the first large-scale K-pop concert in Dubai. These achievements have cemented 'SMTOWN LIVE' as a beloved global event among music fans.


Written by Lee Seung Hun
Translated by Lee So Yun