TWICE's comeback is just two days away, and to celebrate the release of their 14th mini-album, STRATEGY, they are opening a pop-up store today (December 4). The store will heighten anticipation for their return and provide fans with an immersive experience.


From December 4 to 12, TWICE will host the [TWICE "STRATEGY" POP-UP] In SEOUL event on the 5th floor of The Hyundai Seoul in Yeongdeungpo-gu. This pop-up store will incorporate the concept of their new album STRATEGY, offering fans, known as ONCE, exciting activities and memorable moments.


The store will feature nine official merchandise items, including cushion keyrings, tin case photo card sets, and t-shirts, as well as exclusive events available only at the offline store. Visitors will receive entry bracelets, guidebooks, and mini flyers upon admission, and special perks will be offered with album and merchandise purchases. The TWICE-STRATEGY ZONE will include attractions such as a dart game, a "Find Your Taste" corner for the new songs, and adorable photo zones to captivate fans.


Detailed information about the [TWICE "STRATEGY" POP-UP] In SEOUL can be found on TWICE's official SNS channels, the JYP SHOP OFFICIAL site, and the store's info page (https://bit.ly/3V0GMwy). Prior to the Seoul event, TWICE held a pop-up store in Los Angeles at COMPLEX on November 23-24, which saw huge success. Fans lined up a day in advance, and all merchandise sold out. The group's nine members even visited the venue, adding to the excitement.


TWICE’s mini-album STRATEGY and its title track "Strategy (feat. Megan Thee Stallion)" will be released on December 6 at 2 PM KST (midnight EST). Megan Thee Stallion, a celebrated rapper known for her accolades at the Grammy Awards, American Music Awards, and Billboard Music Awards, features on the title track, making it a highly anticipated finale for 2024.


Written by Lee Seung Hun
Translated by Lee So Yun