SM Entertainment (SM) is set to release THE CULTURE, THE FUTURE, a special magazine in collaboration with brand documentary magazine B, on February 14th to commemorate its 30th anniversary.


THE CULTURE, THE FUTURE is the slogan announced by SM in celebration of its 30th anniversary, reflecting its commitment to continuing to be part of people's daily lives and memories through music and culture. This magazine is designed to explore SM’s 30-year journey, its unique path in the K-pop industry, and its vision for the future.


The magazine delves deep into SM’s past, present, and future, showcasing how the company has built the fundamental system of the K-pop industry. It features insights from various experts analyzing SM's achievements and contributions to the industry over the past three decades. Additionally, interviews with SM's iconic artists, such as Kangta and BoA, provide firsthand accounts of SM’s growth and evolution, as well as perspectives on its future direction.


A key highlight of the magazine is its focus on 'Pink Blood'—the term used to describe SM's fandom. It explores the enduring passion and cultural impact of this dedicated fanbase across generations, featuring heartfelt stories from actual Pink Blood fans to further emphasize the significance of SM’s 30-year legacy.


Moreover, the magazine offers a glimpse into SM's dedication to musical authenticity, innovative experiments, and systematic approach to the industry. It also discusses the future of entertainment, including the integration of AI technology and virtual artists, making it a highly anticipated release among fans and industry professionals alike.


Written by Mun Wan Sik
Translated by Lee So Yun