XG's new song MV surpasses 1 million views in a day… Proving global popularity

The girl group XG is receiving an enthusiastic response with the music video for "IS THIS LOVE."



The new digital single "IS THIS LOVE" was released on the 10th, and its music video surpassed 1 million views within a day. The MV depicts a world built upon different moments of love, exploring the essence of love through surreal scenes and unexpected developments while posing the question, "Is this love?"



The song is included in XG's second mini-album, "AWE." Released on the 7th, this single features three tracks: the original "IS THIS LOVE" along with a piano and instrumental version. Through this release, XG showcases its signature R&B-inspired sound beyond simple rearrangements.



Meanwhile, XG is set to perform at the Coachella Valley Music and Arts Festival on April 13 and 20. Additionally, the group has confirmed an extra show for their world tour "The first HOWL" in Seattle on April 17. As they continue their tour with additional performances in Japan and China, they will conclude the "The first HOWL" tour with a final concert at Tokyo Dome in May.




Written by Choi Hye Jin
Translated by Lee So Yun