STAYC GROWS TO THE NEXT LEVEL WITH NEW SONG 'BEBE'



The girl group STAYC has returned with a fresh and evolved image.



On March 18, STAYC (Sumin, Sieun, Isa, Seeun, Yoon, and J) released their fifth single album S on various online music platforms. S marks the group's first comeback in approximately five months since their digital single ...l (Dot Dot Dot) in October last year and reflects the new direction the group is aiming for. The six members showcase a more mature musical identity and an upgraded concept, hinting at a completely new STAYC.



The title track, BEBE, perfectly embodies STAYC's transformation. The song conveys the desire to break free from the version of oneself that others expect and reveal the true self within. It features a funky and danceable rhythm with an addictive drop. 


Notably, choreographer Kinky participated in the overall performance design, elevating the stage completeness. STAYC enhances their fresh charm through well-structured choreography, delivering a stage performance that feels like a work of art. Additionally, renowned K-pop music video production team Johnny Bros directed the MV, further heightening expectations.

The album also includes DIAMOND, which expresses the excitement of a bright future like a shining diamond, and PIPE DOWN, a song with witty lyrics about silencing a noisy presence with a "mute" button, showcasing a bold and playful attitude.



Following the release of their new album, STAYC will open their 2025 STAYC TOUR 'STAY TUNED' with a Seoul concert at Olympic Hall, Olympic Park, on April 12 and 13, continuing their connection with fans.


Written by Kim Su Jin
Translated by Lee So Yun