Jimin of Group BTS member took the top spot in the boy group's personal brand reputation in July 2020. Jimin, who has been ranked No. 1 for 19 consecutive months to date, has overwhelmed this month and proved the top brand value.
The Korea Business Reputation Research Institute extracted the big data of 630 individual boy group individuals from June 17 to July 18, 2020 to analyze the boy group personal brand reputation big data. Brand reputation index was analyzed by participation index by consumers, media index, communication index and communication index. 



The'Brand Reputation Index' is an index created by analyzing consumers' online habits through brand big data analysis. It measures the positive evaluation of the boy group's personal brand, media interest, consumer interest and traffic, brand valuation analysis and brand reputation monitoring. A qualitative evaluation was also included.
Written by Mun Wan SikTranslated by Lee So Yun