TREASURE's Hard-Working Journey Melts Fans' Hearts with [PLEASURE]
TREASURE has been captivating fans with a series of dedicated activities throughout March, delivering a special [PLEASURE] experience.
Following the release of their special mini album [PLEASURE] on March 7th, TREASURE engaged in more vigorous promotions than ever before. Determined to meet the expectations of their fans who have consistently shown their love, they perfectly fulfilled their promise. TREASURE mesmerized fans by actively participating in various areas, including music shows, pop-up stores, YouTube, and radio appearances. The first week of their comeback, featuring performances of the title track 'YELLOW' and the B-side track 'SARURU,' was a successful start, garnering positive responses.
Through numerous YouTube contents and radio guest appearances, they showcased their wit and cheerful entertainment skills, bringing joy to viewers and listeners. Their exceptional teamwork, combined with their musical talent and approachable charm, allowed them to connect not only with fans but also with the wider public.
TREASURE also made a surprise visit to the [PLEASURE] album release commemorative pop-up store, expanding their offline interaction with fans. They engaged in warm eye contact with fans and even gifted them White Day presents, completing a unique event and demonstrating their deep affection for their fanbase.
Furthermore, TREASURE ventured into new areas through this promotion. Members Do Young and Haruto challenged themselves as DJs on MBC Radio's 'Friendly Broadcasting Club,' revealing another aspect of their potential with their stable voices and relaxed hosting skills.
TREASURE stated, "We sincerely prepared and worked hard for this promotion, thinking of our fans, and we hope everyone had a pleasant time." They also added, "Let's create more special memories together at the fan concert tour [SPECIAL MOMENT], which will be held at Kyung Hee University Peace Hall in Seoul from March 28th to 30th."

Written by Kim Su JinTranslated by Lee So Yun