The boy group NCT WISH is generating a massive 'buzz' with their recent activities.
NCT WISH released their second mini-album 'poppop' on April 14th and began their promotional activities, exceeding 1.08 million copies in first-week sales (based on Hanteo Chart data) and achieving their first-ever million-seller status. Following their success on global music charts, they are actively promoting through music shows, TV entertainment programs, YouTube content, and collaborations with various brands, solidifying their presence as the top trendsetter of 2025.
The music video for the title track 'poppop,' released at 6 PM on April 14th, immediately climbed to the top of the trending videos on YouTube Japan and ranked 2nd on YouTube Korea's trending music videos. Additionally, the trailer video 'Melted WICHU Inside My Pocket' and the performance video for 'poppop' featured on M2's 'MOVE TO PERFORMANCE' both entered the top 10 of YouTube Korea's trending videos, demonstrating the intense interest in NCT WISH.
To coincide with the promotion of their second mini-album, NCT WISH launched a promotional website called 'chat poppop,' which operated for two weeks from April 8th to 22nd, receiving a positive response from fans. The website, designed in a simulation chat format, allowed fans to experience a virtual conversation based on responses directly written by NCT WISH, adding to the excitement. Exclusive unreleased photos and other diverse content available only on the website also captured the attention of fans.
Notably, approximately 310,000 unique visitors accessed the website on the first day, causing temporary server overload due to the overwhelming response. The conversations on 'chat poppop' are connected to the storyline of the 'poppop' music video and are linked to the album's concept, providing a new and immersive communication channel for fans to participate in and enjoy.
Having proven their career high and generating significant buzz with their second mini-album 'poppop,' NCT WISH will continue their second week of promotions with appearances on Mnet's 'M Countdown' on April 24th, KBS 2TV's 'Music Bank' on April 25th, and MBC's 'Show! Music Core' on April 26th.
Written by Lee Seung HunTranslated by Lee So Yun