BABYMONSTER has garnered positive attention for their comeback with “HOT SAUCE,” paying homage to the legendary group Seo Taiji and Kids.
The girl group released their pre-release track “HOT SAUCE” on June 1st at 6 PM KST. The song is gaining popularity thanks to its music video, which showcases the members’ bright and refreshing charm and the vibrant energy of summer. Notably, the music video features a set that directly references the music video for Seo Taiji and Kids’ debut song, “I Know” from their 1st album. The set prominently features the “HOT SAUCE” logo, utilizing the same typeface as the cover art for Seo Taiji and Kids’ 1st album, immediately catching the eye.
The lyrics, scattered around the set like they’re being sprinkled, have been reinterpreted to maximize BABYMONSTER’s cheerful energy. This has begun to spread word-of-mouth among middle-aged music fans, who praise the fact that BABYMONSTER, largely composed of teenagers, has perfectly embraced the retro hip-hop vibe of the 80s.
Furthermore, the bold and retro-inspired colors of the loose-fitting outfits and the bold lettering further demonstrate BABYMONSTER’s ability to pull off any concept. As a summer song released on the first day of the heatwave, it has successfully imprinted a lively and refreshing new charm. BABYMONSTER plans to promote “HOT SAUCE” through music shows and various other activities. They will also continue their busy schedule with a second pre-release track in September and a mini-album release in October. Starting in August, they will expand their global reach with performances at Japan’s largest music festival, “Summer Sonic,” and a second North American tour, visiting Toronto, Rosemont, Atlanta, Fort Worth, Oakland, and Seattle.
Written by Lee Seung HunTranslated by Lee So Yun