An Yujin of girl group IVE has once again proven her status as a top-tier variety star, winning Female Variety Idol of the Year for the third consecutive year.

At the 2025 Brand of the Year Awards, An Yujin was honored with the title of Female Variety Idol of the Year. Following her wins in 2023 and 2024, this marks her third straight year receiving the award, solidifying her popularity as the ultimate “trend-leading variety idol.”

Hosted by the Korea Consumer Forum, the Brand of the Year Awards is the largest brand award ceremony in the country. It marks its 23rd year this year and annually selects and celebrates the top brands of the year based on nationwide consumer voting, open to all Korean consumers through the official website.



Chosen through the national vote held from June 30 to July 3, An Yujin showcased her immense influence both domestically and globally by securing the Female Variety Idol title.

An Yujin first made her mark in 2022 on tvN’s variety show Earth Arcade, where her competitive spirit and witty “innocent-yet-crazy” humor earned her the nickname “Na Yujin,” the “daughter” of producing director Na Young-seok’s variety shows. She went on to further establish herself as a reliable variety star through Earth Arcade Seasons 2 and 3, as well as its spinoff Rakkis’ Bump Bump Bump, showcasing upgraded humor, quick wit, and undeniable entertainment skills.



Meanwhile, IVE made their comeback to the music scene on August 25 with their 4th mini album IVE SECRET and are actively promoting the title track “XOXZ.”


Written by Mun Wan Sik
Translated by Lee So Yun