IVE member Liz has been selected as the new model for casual fashion brand 8Seconds.

On the 17th, 8Seconds unveiled its FW season pictorial featuring Liz and officially announced her appointment. The released images showcase Liz’s diverse charms as she models pieces from the collaboration between 8Seconds and designer brand MINJUKIM, sparking enthusiastic reactions from global fans. Inspired by a blooming rose garden, the collection blends MINJUKIM’s fairytale-like romantic aesthetic with 8Seconds’ casual sensibility. Liz perfectly pulled off various looks — from cropped jackets and balloon skirts to floral tulle dresses and embroidered cardigans — highlighting her unique appeal.



By naming Liz as its new model, 8Seconds aims to enhance its brand preference among consumers in their 20s and 30s and broaden its customer base. The brand plans to gradually introduce a variety of trends and styles in collaboration with Liz. A representative stated, “Through Liz, who is admired by Gen Z, we wanted to effectively showcase 8Seconds’ key styling for this fall. In particular, this collaboration with MINJUKIM is expected to create great synergy with Liz’s mysterious image.”



More of Liz’s pictorials and the featured items can be found at 8Seconds stores nationwide, on the SSF Shop online platform, and through the brand’s official Instagram and YouTube channels.



Meanwhile, IVE recently wrapped up promotions for their 4th mini album IVE SECRET with their final performance on SBS Inkigayo on the 7th. The group will kick off their new world tour SHOW WHAT I AM with three concerts at Seoul’s KSPO DOME (formerly Olympic Gymnastics Arena) from October 31 to November 2."





Written by Mun Wan Sik
Translated by Lee So Yun