TWS Opens Pop-Up Store to Celebrate the Release of 4th Mini Album “play hard”

A special pop-up store has opened, giving fans a chance to experience and purchase new merchandise from TWS (TOUWS) in celebration of their latest release.

According to Pledis Entertainment, from October 16 to 22, TWS (Shinyu, Dohun, Youngjae, Hanjin, Jihoon, and Kyungmin) is holding a pop-up event at The Hyundai Seoul, located in the ICONIC Zone on Basement Level 2 in Yeongdeungpo-gu, Seoul, to commemorate the release of their 4th mini album “play hard.”

The pop-up space captures the refreshing and vibrant energy of the new album throughout its design. Walls are decorated with comic-style portraits of the TWS members greeting fans, while the main photo zone is adorned with wing-shaped objects inspired by the album’s concept, offering visitors a memorable photo experience. Inside, fans can find various merchandise items such as the physical album, string bags, pouches, bandanas, clothing, and carabiners.

Fun interactive activities are also available to enhance the experience. Visitors can enjoy a “Number Quest” mini-game, explore a listening zone where TWS’s music and voices play, and leave messages for the members in a message zone. A stamp event is also being held — fans who complete different missions and collect stamps can receive exclusive rewards.

Anyone wishing to visit the pop-up can enter after registering through the on-site queue system. On the opening day, crowds of fans gathered early, demonstrating TWS’s growing popularity. Visitors enjoyed taking commemorative photos throughout the store.

Meanwhile, “play hard,” released on October 13, sold over 510,000 copies on its first day, achieving half-million seller status. The title track “OVERDRIVE” topped Bugs’ real-time chart and entered multiple domestic charts including Melon’s Top 100 and Genie’s real-time chart. The song also topped Japan’s Line Music Daily “K-Pop Top 100” chart for two consecutive days (October 14–15).

TWS is also set to perform their new track on Mnet’s “M Countdown” today (October 16), delivering a stage that combines the group’s signature refreshing TWS style with dynamic power, fully expressing the passionate energy of youth.


Writen by Kim Su Jin
Translated by Lee So Yun