Rebranded girl group VVUP (Kim, Pan, Suyeon, Jiyoon) is set to throw a surreal party with their new music.



At 6 p.m. on October 22, VVUP will release “House Party,” a track from their upcoming first mini-album, across major music platforms. As the pre-release single for the album set to arrive in November, “House Party” blends sophisticated synth sounds with vibrant house beats, creating an energetic electronic soundscape. The song captures the neon-lit atmosphere of a cyber-inspired club, portraying a surreal digital world where the boundary between virtual and reality fades. Its lyrics describe a party where everyone wears a “filter,” matched with an addictive, powerful chorus that draws listeners in completely.



Accompanying the release, the music video visualizes this surreal “filtered” party with a stylish mix of Korean cultural elements, transforming VVUP into mythical goblins (dokkaebi) and merging tradition with modern aesthetics. The result is a captivating visual concept that expresses the group’s hip, trendsetting identity.



With “House Party,” VVUP embarks on a full-scale rebranding across music, performance, and visuals, signaling a bold new artistic direction. Their upcoming mini-album in November will continue this unique narrative, marking the beginning of a new chapter for the group and heightening anticipation among fans both in Korea and abroad.


Written by Mun Wan Sik
Translated by Lee So Yun