Girl group Baby DONT Cry has showcased the qualities of a rising, growth-focused group.

Baby DONT Cry (members Lee Hyun, Kumi, Mia, and Beni) officially kicked off their comeback promotions with the release of their second digital single “I DONT CARE” on the 19th.

“I DONT CARE” blends rich band sounds with a danceable rhythm, capturing the passion of the girls as they move unwaveringly toward their goals. Numerous top-tier domestic and overseas producers participated in this digital single. In particular, VVN (Vivien) and IDO, producers under THEBLACKLABEL known for an extensive list of hits, took part in both writing and composing, targeting the tastes of K-pop fans with a highly polished track.
Additionally, Tommy “TBHits” Brown, a famed producer who has worked with global stars such as The Weeknd, Ariana Grande, and Chris Brown, as well as leading K-pop artists including G-Dragon, TWICE, and LE SSERAFIM, also joined the production of “I DONT CARE,” amplifying the synergy.

The new track also stands out at a time when releases in the three-minute range have become rare in the current K-pop market, earning praise from listeners for its seamless progression with no dull moments. Its trendy charm combined with the emotional essence of 3rd-generation K-pop evokes a thrilling sentiment, marking one of the key highlights of enjoying “I DONT CARE.”


Written by Lee Seung Hun
Translated by Lee So Yun