SM Entertainment’s global concert brand “SMTOWN LIVE” will conclude its 2025–26 world tour with a grand finale in Bangkok.

“SMTOWN LIVE 2025–26 [THE CULTURE, THE FUTURE] in BANGKOK” will take place on February 14, 2026, at Rajamangala National Stadium in Bangkok, Thailand. As this marks the first SMTOWN LIVE concert in Bangkok in about 13 years since “SMTOWN Live World Tour III in BANGKOK” in November 2012, strong anticipation from local “Pink Bloods” is expected.

The large-scale event, held in Thailand’s biggest stadium, will feature a star-studded lineup of SM artists including:



Girls’ Generation’s Hyoyeon



SHINee’s Key and Minho



EXO



Red Velvet (Irene, Seulgi, Joy)



NCT 127



NCT DREAM



WayV



aespa



RIIZE



NCT WISH



Heart2Heart



SeungHan & Soul



SMTR25



These artists will present exclusive stages that can only be experienced at SMTOWN LIVE.

The SM 30th-anniversary global tour, which began in Seoul last January and was successfully held in Mexico City, LA, London, and Tokyo, is now heading toward its Fukuoka concerts scheduled for January 31 and February 1, 2026. The tour will conclude with the Bangkok show on February 14—SM’s founding anniversary—serving as the official finale.

SMTOWN LIVE has been successfully held in major cities around the globe, gaining recognition with achievements such as:



The first solo-brand Korean concert in Paris, France



The first Asian act to perform at New York’s Madison Square Garden



The first foreign artist concert at Beijing National Stadium (Bird’s Nest)



Dubai’s first large-scale K-pop concert



These milestones have firmly established SMTOWN LIVE as a premier global concert brand.


Written by Lee Seung Hun
Translated by Lee So Yun