Singer Lim Young-woong ranked in the Top 3 for December’s Advertising Model Brand Reputation, highlighting his strong public appeal.



According to the Korea Corporate Reputation Research Institute (Director: Koo Chang-hwan) on December 3, Lim Young-woong placed 3rd in the December 2025 Advertising Model Brand Reputation rankings. IVE took 1st place, followed by BTS in 2nd.



Lim Young-woong’s brand recorded a participation index of 197,955, media index of 301,845, communication index of 497,275, and community index of 646,215, resulting in a brand reputation index of 1,643,289. This marks an 18.58% increase compared to his November brand reputation index of 1,385,782.



The Korea Corporate Reputation Research Institute analyzed a total of 30,225,203 pieces of big data on advertising models collected from November 3 to December 3, 2025. Through consumer behavior analysis, the institute measured participation, media, communication, and community indices to calculate brand reputation scores. This represents a 17.17% increase compared to the 25,796,628 data points collected in November.



The Advertising Model Brand Reputation analysis examines brands that rank highly in overall brand reputation and evaluates the relationship between advertising model brands and consumers using a big-data reputation algorithm. The detailed indicators of the brand reputation index include weighted values for various advertising channels.




Written by Mun Wan Sik
Translated by Lee So Yun