Singer Lim Young-woong’s “Tour 2026” concert at Gocheok Sky Dome has entered its sixth promotional phase amid strong public interest. Signaling a highly successful run, the campaign has begun rolling out massive outdoor advertisements on the exterior of Gocheok Sky Dome, along with digital pillar video ads across Seoul’s subway system.
Lim Young-woong’s team is executing a strategic promotional push designed to maximize the concert’s impact and further heighten public anticipation. The core concept of this latest campaign is “Sent the Reply,” a phrase that has drawn particular attention for its emotional resonance and intrigue.
Centered around 50 high-traffic subway stations throughout Seoul, the campaign immerses public spaces in Lim Young-woong’s signature blue color. Through visually striking digital installations, the campaign captures commuters’ attention and delivers the concert announcement with a powerful and memorable presence.
Written by Mun Wan Sik
Translated by Lee So Yun
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