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Jimin Effect At Fan Community WEVERSE

  • 이소연 기자
  • 2021-02-18



Number of downloads for fan community WEVERSE is skyrocketting due to Jimin effect.
The passionate fan love of BTS Jimin led to a sharp rise in the download rank of the community platform Weverse application, so called 'Jimin effect'.
On the morning of the 9th, Jimin started active fan communication with the words "I want to see you" through Weverse on the 9th, and soon it took over real-time trends worldwide and real-time trends in more than 40 countries with as many as 91 trends with server down. Jimin was showing explosive fan power.
Since then, Weverse's application download ranking has been ranked 185th → 94th in the United States, 159th → 85th in the UK, 27th → 20th in Japan, 190th → 100th in Australia, etc., especially in the Anglo-American region, where Jimin enjoys unrivaled popularity. The rapid rise continued in the country, attracting attention.
Written by Mun Wan SikTranslated by Lee So Yun
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