ITZY's new single 'In the morning' is well received around the world, positioning itself as the fourth-generation leader girl group. 
ITZY has established itself as a '4th generation girl group leader' through their 4th mini album 'GUESS WHO'.
On April 30th, ITZY made a comebck with the album 'GUESS WHO' and the title song 'In the morning' and is now will successfully finished about a month of activities with Naver Now (NOW.) special live on the 28th.
At the press conference held one day before the release of the new album, those who selected the upgraded album as 'ITZY No Limit' as new modifiers they want to get through their activities. 
The revealed ambitions were realized and the future moves were more anticipated.
ITZY said, "We were very happy to be able to show you a new image through this activity. We sincerely thank the fans who gave us a lot of love throughout the activity. We think 'GUESS WHO' is an album that showed the potential of ITZY. To be released in the future. I hope you look forward to them a lot. I love you."
Written by Lee Deok Haeng Translated by Lee So Yun