Girl group aespa(Karina, Winter, Giselle, Ningning) was selected as a new advertising model for outdoor brand Eider.
Eider announced on the 26th, "aespa's unique personality and dignified charm match the brand direction and outdoor style Eider wants to move forward this season, so we have chosen the group as a new advertising model."
It is the first outdoor advertising model activity of aespa, which is emerging as a trend setter by toppling domestic and foreign music charts, raising the expectations of fans even more.
Eider will strengthen communication with the MZ generation through synergy with aespa, who leads the trend of young people, and show off trendy outdoor styles.
The brand advertisement video has been filmed and will be aired in September.
Written by Mun Wan SikTranslated by Lee So Yun