aespa Winter beats Jennie of Black Pink
South Korean girl group aespa Winter defeated BLACKPINK's Jennie to take the first place in the girl group's individual brand reputation in October.
On October 17, the Korea Corporate Reputation Research Institute announced the girl group brand reputation and as a result, the analysis revealed that 1st place went to aespa's Winter. The 2nd place was Black Pink Jennie, and 3rd place was Blackpink's Lisa.
For this big data analysis, the Korea Corporate Reputation Research Institute extracted 62,654,966 brand big data from 579 people from September 17th to October 17th, and created the participation index and media index based on consumer behavior analysis for girl group personal brands.
Written by Gong MinaTranslated by Lee So Yun