South Korean Girl group IVE was selected as the K-Pop Radar 'Artist of the Month'.
On the 14th, K-Pop Radar selected IVE for the last 'Artist of the Month' for 2021, saying, "Ive's 'ELEVEN' music video set a record of exceeding 5 million views in just 7 hours of release." stated the reason and the group is showing great popularity even as a rookie,
In addition, K-Pop Radar said, "The music video for 'ELEVEN' achieved 10 million views in one day and 53.61 million views in December."
In fact, not only Ive's music video but also SNS indicators show the image of a global top K-pop artist. Ive's official Instagram account exceeded 1.3 million followers, and the official Twitter account also set a record of exceeding 470,000 followers.
In particular, according to a survey conducted through 'Blip', an app service for K-pop fandoms, the best part of Ive's debut song 'ELEVEN', selected by fans, was the part of member Liz.
Other popular keywords for Ive include keywords related to fandom activities such as 'fans' and 'preview', as well as keywords such as 'DAZED', 'Gayo Festival', and 'Knowing Bros'. was able to confirm
On the other hand, K-Pop Radar is a music start-up that introduced "Blip", a fan platform that is receiving a hot response from the K-pop fandom and the music industry. It is a service that was opened free of charge. Currently, it provides changes in the number of real-time music video views, YouTube subscribers, Twitter, as well as Instagram followers.
Written by Kim Su Jin Translate by Lee So Yun