As BTS Jimin drinks YUZA tea, the drinkis gaining global attention through word of mouth.And the drink'citron tea Google search soars.
Again, 'K-culture frontman' raised the status of Korean. The Korean traditional tea 'citron tea', which Jimin drank from BTS, is gaining global attention.
On the 19th, Jimin, who started communicating with fans through Weverse, posted an article saying that he started his day by drinking citron tea.
Afterwards, the keyword 'citron tea' in a Google search attracted explosive global interest, reaching 100% of interest over time.
As much as Jimin's world-renowned fame, the issue of every move is common, and he was often caught drinking bottled water rather than coffee or beverages, so the citron tea further amplified curiosity.
Fanbases of 'translation accounts', a voluntary fan activity that translates Jimin's actions into each language to help understand Hangul and Korean culture, helped overseas fans understand by explaining in detail about the citron tea.
In particular, the Korean word 'Yuza' was emphasized, not the English word 'Citron Tea' or the Japanese word 'Yuzu'.
Since then, fans from around the world admire the taste and efficacy of citron tea, a traditional Korean tea that can be enjoyed by everyone, regardless of age or gender. Everyday life once again caused a big topic and exerted an influence that led to actual purchases.
Written by Mun Wan SikTranslated by Lee So Yun