Girl group Ive's 'LOVE DIVE' music video has surpassed 100 million views.
According to Starship Entertainment on the 16th, Ive's second single 'LOVE DIVE' music video, released on April 5, exceeded 100 million views on YouTube as of the 15th.
Following the debut song 'ELEVEN', which recorded 100 million views in 3 months of release, 'LOVE DIVE' also surpassed 100 million views in 72 days, breaking Ive's own record once again.
'LOVE DIVE' is a dark modern pop song with an addictive chorus and percussion sound.
The music video contains a performance that hooks the dignified charms of the six members who have transformed into the god of love 'Cupid' in a fairy tale-like visual beauty.
The energetic top line that freely moves between low and high notes on a powerful track meets Ive's uniquely colored vocals to create a sense of reversal.
Ive was selected as the best K-pop song and album by Time magazine in the United States with ‘LOVE DIVE’, and took first place on YouTube Music Weekly and on the world’s largest music platform Spotify’s weekly K-pop chart, showing that ‘Ive Syndrome’ has hit the world.
In addition, immediately after its release, it all-killed the top spots in various global charts such as Apple Music and Line Music in Japan. In particular, in YouTube Music, it not only maintained the top spot for 10 weeks in a row, but also showed the potential to retake the No.
'LOVE DIVE' maintained the top spot in the music charts of major domestic music sites such as Melon, Bugs, and Genie, proving its musicality and popularity as well as strong popularity in Korea. In addition, after the end of the promotions, even without appearances, he took the first place and achieved 8 trophies on music shows, continuing the group's unrivaled presence.
Written by Gong MinaTranslated by Lee So Yun