LE SSERAFIM, Take Over Japanese Music Market

  • 이소연 기자
  • 2022-07-01

The group LE SSERAFIM has taken a leap forward as a 'global K-pop star' by heating up the Japanese music market.
LE SSERAFIM released their first mini-album 'FEARLESS' on May 2nd and received great attention in Japan at the same time as their debut. 'FEARLESS' took the first place in the Oricon weekly total album ranking (aggregation period May 2-8) and Oricon daily album ranking as of May 20th. As the activities continued, interest in LE SSERAFIM increased, and love calls from popular local TV programs poured in.
Thanks to this interest, LE SSERAFIM will start with Nihon TV's special music program 'THE MUSIC DAY' on the 2nd, followed by Fuji TV's representative morning program 'Mezamashi TV' on the 4th, and Fuji TV's famous music show on the 13th. FNS Music Festival', etc. In addition, they plan to continue their trend in Japan by taking part in events such as luxury brand Louis Vuitton events and shooting fashion magazines.
LE SSERAFIM has been prominent in the Korean, American, and Japanese markets within two months of their debut, showing the highest topicality among rookie groups that debuted this year. LE SSERAFIM's debut album 'FEARLESS' recorded sales of more than 300,000 copies in the first week of release on the domestic Hanteo Chart, setting a new record for the first week of the girl group's debut album. The title song of the same name achieved good results on both the album and music charts, maintaining the top 10 on the Melon Weekly Chart for 4 weeks in a row.
The debut song 'FEARLESS' has been on the US Billboard chart for eight weeks in a row, setting the record for the longest charting period among K-pop girl groups that debuted this year. In Japan, the TBS music program 'CDTV Live! Live!' and decorated the ending stage, and was selected as a special DJ for the radio program 'All Night Japan X (Cross)'.
Written by Lee Gyeong HoTranslated by Lee So Yun
이소연 기자
Go to Top
2019 Asia Artist Awards

투표 준비중입니다.