RBW and Metabit signed a stategic partnership agreement. RBW to which Oneus, Oh My Girl, Mamamoo and others belong, has signed a strategic partnership with Metabit, a global music content IP NFT platform.
RBW officially announced the strategic partnership with MetaBit on the 13th and said, "With this agreement, we plan to launch NFTs based on IP music content IP of domestic artists such as Mamamoo and Oneus on the Metabeat global platform in August."
In addition, "We plan to provide IP of more than 4,000 music contents through metabit together with our affiliate labels, W.M. Entertainment (WM) and DSP Media."
"Through this partnership, Metabit will conduct marketing and promotions to strengthen its global fandom based on RBW's K-pop music content IP. For reference, Metabit utilizes blockchain technology to convert music content IP into NFT form. The purpose is to maximize the value of the artist's creations together with the fandom that has led popular culture.", the agency added.
RBW CEO Jinwoo Kim said, "Through this partnership, RBW's music content IP will be expanded to all areas of the entertainment business, including portrait rights, broadcasting, and performances, to secure new growth engines and accelerate the preoccupation of future food in the entertainment industry."
Written by Yoon Sang GeunTranslated by Lee So Yun
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