The new girl group NewJeans (Minji, Hani, Daniel, Haerin, Hyein) is creating a craze on the global short-form mobile video platform TikTok.
The official TikTok account of New Jeans achieved 1 million followers around 9 pm on the 6th, and the 'Attention' challenge, which started on the same day, is also receiving favorable responses worldwide. 

The number of posts using this song before the start of the dance challenge was about 6,000, but after the start of the challenge, explosive interest was gathered, and as of 1 pm on the 8th, the number of contents with the 'Attention' soundtrack is approaching 30,000.
The craze of New Jeans is also detected in the Chinese music market. The four tracks in New Jeans' debut album 'New Jeans' swept 1st to 4th places on the QQ Music chart, the largest music platform in China, on the 2nd, and 'Hype Boy' and 'Attention' were 1 and 2 on the Trend Index chart. recorded above. The two songs are steadily gaining popularity, ranking 2nd and 3rd side by side on the Trending Index chart on the 8th.
'Attention' entered the 5th place on the Melon Daily Chart on the 5th, after entering the 9th place, steadily rising to 6th on the 6th and 4th on the 7th. The song broke its own record when it took second place on Melon's real-time chart at 11 pm on the 7th. In addition, according to Spotify, the world's largest music streaming platform, 'Attention' and 'Hype Boy' topped the Korean 'Daily Top Songs' chart for 6 days in a row.
Meanwhile, New Jeans officially released their debut album 'New Jeans' today.
Written by Yoon Sang GeunTranslated by Lee So Yun