Before and after the release of the pre-released song 'Pink Venom' from the 2nd full-length album, Black Pink color the landmarks of major cities around the world in intense pink.
YG Entertainment posted a poster for 'Light Up The Pink' on its official SNS on the 17th. This is a campaign to illuminate representative spots of each country with pink lights to commemorate BLACKPINK's comeback.
The lighting will start at 8 pm on August 18th at N Seoul Tower in Korea. Next, the Tokyo Tower in Japan, the Brooklyn Bridge in New York, and the Santa Monica Ferris Wheel in LA will sparkle with the light that symbolizes BLACKPINK.
In addition, a media façade that illuminates the city with pink waves will be produced at Baekokran Square in Shanghai, China, and Central World, the largest shopping street in Bangkok, Thailand, with a beautiful night view.
YG announced that "We hope that it will be a festival for everyone, not just the fans who love BLACKPINK. We also plan to visit each landmark during the [Light Up The Pink] campaign."
BLACKPINK will release the music video and music video for the pre-released song 'Pink Venom' from their 2nd regular album on August 19th at 1 PM (Korean time). The 2nd full album will be released on September 16th.
After showing off their overwhelming presence with the music videos for the two new songs with the highest production cost in YG history, BLACKPINK will go on a super-large world tour with about 1.5 million people.
Written by Yoon Sang GeunTranslated by Lee So Yun