Girl group BLACKPINK directly shared their impressions of returning with the 2nd regular album 'BORN PINK' and the title 'Shut Down'.
On the 16th, Blackpink released a video of ''BORN PINK' Countdown Party' through their official YouTube account. BLACKPINK released 'BORN PINK' at 1 pm (00:00 EST) on the same day.
The members expressed their gratitude for the tremendous performance of the previously released song 'Pink Venom' and said, "Thank you so much for doing so. It feels good to receive attention." 
"We went to film a music video the day I performed on a music show with a pre-release song.
The members also released the physical album 'BORN PINK' and introduced it as "an album that contains our colors."
A hip-hop number with sampling of the title song 'Shut Down' and Paganini's 'La Campanella'. The sharp sound of the violin combined with the sound added to the pleasure.
BLACKPINK also shared their impressions of holding a world tour for the first time in three years since 2019. Jisoo said, "There is about a month left until the first concert in Seoul, but I'm so excited to meet in person."
BLACKPINK also shared their feelings about attending the '2022 MTV VMAs' in August and expressed their feelings of emotion, saying, "We went to an awards ceremony for the first time and received an award." Jenny said, "Lisa was very nervous that day, but when she walked out, she spread out her clothes and saw that she did a great job, so I thought it was the disguise that she looked nervous."
Finally, the members said, "We hope that we can communicate with Blinks a lot during this promotion. The summer with 'Pink Venom' was a happy one, and let's spend a happier autumn with 'Shut Down'."
Written by Yoon Sang GeunTranslated by Lee So Yun