MAMA has been reborn as the MAMA Awards.
On the morning of the 16th, the '2020 MAMA AWARDS' global press conference was held at the studio on the first floor of the CJ ENM Center in Mapo-gu, Seoul.
MAMA, which was an abbreviation of 'Mnet Asian Music Awards', was rebranded as 'MAMA Awards', which made it a proper noun.
Director Kim Hyeon-soo said, "The ripple power of K-pop is increasing worldwide. In that sense, I wondered if it was necessary to limit our awards ceremony to Asia. At the same time, I realized that the brand MAMA has already become a proper noun. It was rebranded by attaching 'AWARDS', which means ".
He also said, "Last year, I said at this meeting that I would like to hold ('MAMA') in the United States. In fact, I am preparing to hold it offline in the United States within three years. However, I think it is meaningless to divide the region now." .
The concept of the '2022 MAMA Awards', which will be held on the 29th and 30th at Kyocera Dome Osaka in Japan, is 'K-POP World Citizenship'.
The moment when countless 'I' who love K-POP gather to become 'we', fans all over the world are equal in music and can unite through music. Through the concept of 'K-pop global citizenship', it contains the will to present the energy of hope and sympathy to the world and to show the 'good influence' that music conveys.
Written by Lee Deok HaengTranslated by Lee So Yun