BTS Jimin's fan support commemorating his birthday drew attention as a representative example of leading a new fandom culture.
Last month, in a music critic discussion on the theme of '2022 K-pop Trend Keywords' by Kpop Radar, 'Birthday Cafe' was selected as one of the main keywords, and a birthday cafe and Photos of the photo booth at the theme park were posted as a representative example.
While the 'birthday cafe' culture has already been widely established as a 'K-pop cultural phenomenon', the broadcast said, "Birthday cafes were originally an event, but now they have developed and evolved a little more" and evaluated them as "specialized."
The birthday event is being recognized as a different class beyond a simple cafe event.
Last year's Jimin-themed airplane was an all-time event that drew attention not only in Korea but also in the foreign media. Not only the scheduled schedule and certification, but also the countless photos of fans who used Jeju Air to ride the 'Jimin Airplane' were posted. 
Jimin+October, a global fandom festival that enjoys Jimin's birthday month in its entirety, is a super-large event held by 'K-Pop Front Fans', befitting the status of 'K-Pop Frontman' with modifiers such as the world's largest, largest, and first. It is leading the K-pop culture with its scale, novel ideas, and great topicality, adding symbolic meaning to one of the representative examples of birthday projects.

Written by Mun Wan SikTranslated by Lee So Yun