Group IVE embarks on a radical transformation.
The group has released a video of the pre-release song 'Kitsch' of the first full-length album 'I've IVE' through official SNS on 20th. 
The video captures the members' intense appearance. The powerful and dignified expressions of the members and the lyrics 'Kitsch', as if reciting a spell, are impressive.
Along with this, at the end of the video, 'Kitsch' was announced to be released at 6 pm on the 27th, raising expectations for a comeback.
IVE has presented various charms by presenting title songs with different musical textures through the three single albums released earlier. And now girls are raising questions about what kind of stage they will decorate with the first full-length album since debut.
At the same time as his debut, IVE imprinted the presence by successively hitting 'ELEVEN', 'LOVE DIVE', and 'After LIKE'.
With only three single albums released, IVE is on the verge of reaching 3 million copies in cumulative sales, as well as winning the rookie award and the grand prize at various major awards ceremonies at the same time. There are 74 trophies in total.
Meanwhile, Ive's first regular album pre-release song 'Kitsch' will be released on the 27th at 6pm, and the new album 'I've IVE' will be released on April 10th at 6pm on various online music sites.
Written by Kim No EulTranslated by Lee So Yun