The new mobile game 'BLACKPINK The Game' based on the group BLACKPINK's IP is catching the attention of people around the world and warming up anticipation.
According to YG Entertainment on the 27th, 'Blackpink The Game' teasing video recently adorned major cities around the world, such as Siam Square One in Bangkok, Tern in Paris, Unica Vision in Tokyo, and Times Square in New York.
Currently, it is being transmitted from a large electronic display board in front of COEX in Korea.
This video contains a variety of in-game scenes, including BLACKPINK's new visuals, 3D avatars that make use of the members' personalities and characteristics, and costume customization. 
Global fans' interest in 'Blackpink The Game' is expected to further amplify as they decorate tourist attractions in each country where countless crowds come and go. Scheduled to be released in the second quarter of this year, 'Blackpink The Game' is a game in which members grow as producers of Blackpink in the multiverse world. It provides various modes such as training and office management simulation, puzzles using photo cards, and decorating Blackpink avatars in your own style.
Meanwhile, BLACKPINK is in the midst of the K-pop girl group's largest world tour, 'BLACKPINK WORLD TOUR [BORN PINK]', which mobilizes about 1.5 million people. After successfully completing 14 North American performances in 7 cities and 10 European tours in 7 cities last year, they are heading to Asia to meet more fans.
Recently, BLACKPINK took the stage as the first K-pop headliner at the "Coachella Valley Music and Arts Festival" in the US, drawing enthusiastic responses from music fans around the world. Expectations are high as they are scheduled to appear as headliners at the Hyde Park British Summertime Festival, the UK's top music festival to be held in July.

Written by Han Hye SeonTranslated by Lee So Yun