Artists under Hive Labels swept the top 5 of K-pop's all-time record for initial sales.
According to Hanteo Chart on the 1st, the Initial Chodong sales of Seventeen's 10th mini album 'FML' were counted as 4,550,214 copies. This is the highest Initial Chodong sales record in K-pop album history.
The album sold 3.99 million copies on the first day of its release on the 24th of last month. This figure is an unprecedented achievement not only in the Korean music market but also worldwide.
Prior to Seventeen, the unrivaled presence in this field was BTS. In 2020, with their 4th regular album 'MAP OF THE SOUL: 7', BTS sold 3.37 million copies in the first week, ranking first in Initial Chodong sales.
The presence of BTS, which is actively engaged in individual activities, is still great. Their “Anthology Album ‘Proof’ (No. 3), released in 2022, recorded 2.75 million copies in the Initial Chodong, and their special album ‘BE’ (No. 4) recorded more than 2.27 million copies in the Initial Chodong.
TOMORROW X TOGETHER is closely supporting them. TXT's 5th mini album 'The Name Chapter: TEMPTATION', released in January 2023, sold 2.18 million copies in the first week, ranking 5th in the category.
The majesty of the lineup of the 'powerful boy group' under Hive Labels stands out anew. Following BTS, Seventeen and TOMORROW X TOGETHER have made great leaps forward, and ENHYPEN will make a comeback on the 22nd. Also on the 30th, BOY NEXT DOOR) will debut.
ENHYPHEN soared to 6th place on the US Billboard 200 with the third mini-album 'MANIFESTO: DAY 1' released in July last year. The album sold over 1.24 million copies in the first week. As they are breaking their own record with each album, we are looking forward to ENHYPEN, which will show another growth.
BOY NEXT DOOR is the first boy group launched by Hive and KOZ Entertainment. With the successful debuts of LE SSERAFIM  (Source Music) and New Jeans (Adore), attention is focusing on what kind of first step Hive's new 6-member boy group will take, which has proven the effectiveness of its multi-label strategy.
Written by Han Hae Seon Translated by Lee So Yun